The team

Rabbi Pesach

Rabbi Pesach Lerner is founder and chairman of Eretz HaKodesh in the World Zionist Organization, within Israel’s “national Institutions”. He is a member of the Board of Governors of the Jewish Agency for Israel.

Rabbi Lerner holds Rabbinic ordination and advanced degrees in Talmudic Law from the Ner Israel Rabbinical College of Baltimore, MD, and also holds graduate and post-graduate degrees in Education and Not-for-Profit Organizational Systems.

He is honored to call himself, in the realm of Jewish ASKANOS and activism, a Talmud/student of Rabbi Nafatali Neuberger of Yeshiva Ner Yisrael in Baltimore and of Rabbi Moshe Sherer of Agudah Israel of America. He was very close to both great leaders of Klall Yisrael.

Rabbi Pesach Lerner is the founder and director of the Yeshiva Initiatives Educational Program, THE YIEP, an online university program, in conjunction with Bellevue University of Omaha, Nebraska, for Orthodox students.

He is immediate past President of The Coalition for Jewish Values. Rabbi Lerner was a founder of CJV, but his work at Eretz HaKodesh is so time consuming, he has given CJV over to others.


Rabbi Pesach Lerner was the Executive Vice-President of the National Council of Young Israel, where he served for over 20 years. He started his career in communal activity as Executive Director of the Hillel Academy of Denver

Rabbi Nechemya Malinowitz

Rabbi Nechemya Malinowitz a member of the leadership of Eretz Hakodesh,

Born in Monsey, the son of the esteemed Rabbi Chaim Zev Malinowitz, may his memory be blessed, who served as a judge, community rabbi, and head of a yeshiva. At the age of 20, his parents immigrated to Israel with their nine children and settled in Jerusalem.

Over the years, he served in educational roles and in the field of outreach. He served as a Ram and head of the Beis Medresh program at Yeshivat Kesshr for at-risk youth under the leadership of Rabbi Michael Shoen.

Subsequently, he founded the Gvurat Yitzchak Yeshiva, catering to students from abroad with backgrounds and troubled youth.

Simultaneously, he was involved in outreach and for many years served as the representative of the Lev L’Achim organization and a liaison to the English-speaking community.

For many years, he was actively involved in the management of his father’s community and engaged in extensive public service for the benefit of the English-speaking community in Israel.

A few years ago, he was appointed to lead the campaign of Eretz HaKOdesh Movement for the World Zionist Congress. Since then, he has been serving as a member of the movement’s leadership, and concurrently as the director of the Periphery Department, involved in the worldwide activities.

Yehuda Segal

Office Manager in the United States

A graduate of the Minchat Chinuch Yeshiva in Jerusalem.

Responsible for managing the office and maintaining connections with branches across the World

Previously managed Winner’s sales, a leading seller of Judaica and antiquities worldwide within the Jewish community. Possesses extensive familiarity with Jewish figures and communities from around the world

Yisrael Shwebel

Yisrael Shwebel currently serves as the Deputy Director of Finance of the Olami organization, concurrently holding the position of Chairman of the Department for Periphery and Diaspora Involvement within the framework of the World Zionist Organization on behalf of Eretz HaKodesh.

YIsroel holds a certified CPA (Chartered Public Accountant) designation and an M.B.A from the Open University. Previously, he served as the treasurer of Beitar and managed the city’s rehabilitation program on behalf of the mayor.

Before that, Yisroel served as the director of the Haredi education budget in the Jerusalem municipality. He collaborated with the Budget Division of the Ministry of Finance on the declaration project for Haredi education and established the budget model for the Maayan Torah education in Jerusalem.

Prior to his municipal roles, Yisroel served as a CPA in the Hi-Tech and Oil & Gas audit department at Ernst & Young in Tel Aviv.

Yisroel is a graduate of the Yeshivas Chevron and is an Alumni of Pachad Yitzchok

Avi Greenwald

A graduate of “Ohr Elchanan” Yeshiva, Avi is a seasoned community activist in Yerushalayim involved in logistical support and projects manager.

In recent years, he has served in the role of logistical manager in the Department, actively participating in the WZO coordination efforts.

Prior to that, Avi was counted among the founders of the “Prakti” network, located in Givat Shaul, Jerusalem, where all products for the home and clothing can be purchased at cost for any Chasson,Kalla ,and families.

Avi is a well-known figure in the chutznik communities in Jerusalem and an unofficial representative of numerous Jewish organizations involved in logistical assistance and production in Israel.

Shmuel Litov

Shmuel Litov currently serves as the CEO of the municipality of Bnei Brak and simultaneously as the Deputy Chairman of KKL (Keren Kayemeth LeIsrael) on behalf of the Eretz Hakodesh party.

In the early stages of his professional career, he worked as a professional advisor to MK (Member of Knesset) Moshe Gafni, Chairman of the Finance Committee. In this capacity, he managed the professional activities vis-à-vis various government ministries and gained extensive experience working with government offices. Additionally, he served as a member of the committee led by Judge Sarah Frisch, responsible for determining criteria for recognizing public institutions according to Section 46 of the Income Tax Ordinance. Following that, he headed a department for social periphery in the Ministry of the Negev and the Galilee, leading national projects in these areas.

During the COVID-19 pandemic, he led a professional team in implementing the “Yeshivot Framework,” enabling religious seminaries to resume studies in a format adapted to the coronavirus restrictions. His actions received much praise from health ministry officials and yeshiva leaders. Furthermore, Litov currently serves as a board member of the Meuchedet Health insurance .

Litov is a graduate of the Hebron Yeshiva in Givat Mordechai, Jerusalem, and “Pachad Yitzchak” at Har Nof, under the guidance of the esteemed Rabbi Yonatan David. He holds a master’s degree in public policy from the Hebrew University of Jerusalem in the Management Program and a bachelor’s degree in law from the Haredi Campus of Ono

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